How Animation can Uplift your Business

Red Appe Learning

These days there are varieties o videos which are available and in different forms. Nowadays, animated videos are quite popular to build up a connection with a brand's audience. Marketers are choosing this way for improving sales and conversions. These videos have become more effective and affordable and also omits few obstacles and challenges of the live action video, for instance: identifying proper locations, finding actors etc. If the video turns out to be creative then that content can make a noteworthy impression on the viewer. Today, in this article we will discuss about the benefits of using animation for business.


Animation Industry Outlook


As per the report of  Grand View Research the global 3D animation market size is estimated to reach USD 39.96 billion by 2028, registering a CAGR of 11.7% from 2021 to 2028. In recent years animation has become a well defined career option, with a very pleasing job prospects. There are several 3D animation courses in kolkata available where one can get a promising career path.


So let's Start With the List:


  1. Animation has a global appeal. Remember watching cartoons when we were young? At some point or the other, not only children but the adults were also keen to watch those animated cartoons as well. This medium is beloved by different people, irrespective of their age. The Simpsons, Rick and Morty or Family Guy gained explosive popularity globally.
  2. Animated videos can really be creative and customized as well. It helps is bring out message or any story very easily. Unlike the live action videos, it don't need any large set, or proper location or attractive props etc.
  3. Creating an innovative video project requires a handsome amount of budget as well. But these days the modern animation is suitable for every budget. It is a very cost effective medium. With the changing and improving technology, the animation can be produced very fast and in a cost effective way. Along with that, there will be no sacrifice with the quality as well.
  4. The complex ideas can be easily explained. But when it comes to animated videos, they can be molded into conveying complex or abstract topics which can be hard to tackle in live action videos. The complex things can easily be delivered to the customers with the help of animated videos. It easily delivers the emotion with the story telling. Strong characters and good narrative connects the audience with the product or for the service. The viewers get attracted to a strong character, story and visuals at a core level. For business animation is a powerful tool. It can assist to get engaged with the audience on a personal level.
  5. It helps in increasing the site's SEO (Search Engine Optimization). The algorithm of Google loves animated videos. Adding them on your site will help you to boost the SEO and it will also help in ranking higher in terms of searches. Try to create an engaging animated video. Why? Because of that video the viewers will spend longer on your page, watching the content. That will automatically increase the amount of time which the consumers are spending on your site. It will be a a contributing factor when Google is looking for pages to show on its search engine. The search results which includes a thumbnail of a video can double the search traffic.
  6. Animation can help to reach out to more viewers. This generation is blessed with social media. As per a report, 2018 study found that social media and watching videos are the internet’s two favorite activities. Hence, these days the audience appreciates creativity. Try to create an animated video as much creative and innovative as possible. If it resonates with the audience, then BOOM! They’re more likely to share it amongst their friends and family. When it comes to this type of content, animation is really hard to beat.